Want Teens to Stay Off the Phone While Driving? New Research Shows A Positive Approach May Be Best

06/30/2010

PHILADELPHIA, June 30 /PRNewswire-USNewswire/ -- New research from The Children's Hospital of Philadelphia (CHOP) and State Farm® links teens' positive and negative beliefs about not using a cell phone while driving with their likelihood to engage in cell phone use behind the wheel. The findings, based on the nationally-representative National Young Driver Survey (NYDS) of more than 5,500 teenagers, are published today in the peer-reviewed scientific journal Accident Analysis and Prevention.

This research indicates that adults should emphasize with teens the positive effects of staying off the phone while driving, rather than highlight potential negative consequences of cell phone use while driving.

Teens in the study were asked to share the positive and negative effects of refraining from cell phone use while driving. When asked, teens that seldom use cell phones while driving tended to cite positive motivators. Teens that frequently use cell phones while driving tended to refer most to the drawbacks of not using a cell phone while driving. In comparing the two groups, the findings showed that positive messages outweighed negative messages in breaking through with teens on cell phone practices while driving.

"When it comes to predicting their frequency of cell phone use while driving, the positive beliefs teens have about refraining from this behavior are more powerful than their negative beliefs," says Jessica Hafetz, PhD, the study's lead author. "More specifically, teens also attached more weight to safety-related beliefs over those that are purely social. For instance, the positive belief of paying attention to their driving was more important than the negative beliefs of seeming less social and missing out on gossip or important news."

More specifically, the study found teens who said they do not frequently use a cell phone behind the wheel believe the benefits of putting away their phone while driving outweigh any drawbacks. These teens cited benefits including:

-- Being able to pay better attention to their driving
-- Being less likely to have a crash
-- Following the law

Conversely, teens who said they frequently do engage in cell phone use while driving believe the drawbacks of refraining from cell phone use while driving outweigh the benefits. The drawbacks cited included:

-- Getting lost or forgetting something
-- Not being able to let others know where they are or when they'll arrive
-- Not having their parents be able to reach them

The authors consider these to be valid safety concerns for which there are alternatives.

 

REACHING TEENS: PRACTICAL TIPS

Based on these findings, CHOP and State Farm offer practical advice for parents and educators when talking with teens about cell phone use. The authors say that parents should acknowledge that teens want to have a cell phone in the car in case of an emergency, but should also convey a clear message that their teens are never to use a cell phone while driving.

"To prevent crashes and save lives, we need to truly connect with today's teens," says Susan Hood, Claims Vice President at State Farm. "That means empowering teens to do the right thing by giving them viable alternatives to talking or texting while driving. Teens don't respond well to messages and restrictions that appear punitive or controlling or that single teens out as a group."

Positive practices for cell phone use in the car (but not while driving) include:

-- Complete any call or text before starting the car
-- Know directions before turning the ignition key rather than relying on a phone call or GPS to show the way
-- Check in with friends or parents only after you arrive
-- Pull over to a safe place for urgent calls or have a responsible passenger answer the phone

"This study adds to the growing body of scientific literature that illustrates the importance of basing public health messaging for teens on strengthening their existing safety beliefs as opposed to using 'scare tactics' to change their behavior," says Dr. Hafetz. "We're always telling teens about the negative consequences of certain behaviors. Let's instead flip it around and focus on the positive things that can happen when they do the right thing."

The study's authors point to federal statistics showing that a driver's crash risk is four times higher when the driver uses a cell phone, whether or not it's hands-free. Due to these findings, many states have passed or proposed laws banning the use of cell phones and texting while driving."These laws may achieve greater compliance if supported by public awareness campaigns that emphasize what people have to gain from not using their cell phones while driving," says Dr. Hafetz.

For more information about this study, to view a podcast, or download educational materials, visit http://www.TeenDriverSource.org or statefarm.com/teendriving.

 

About the Young Driver Research Initiative

Motor vehicle crashes remain the No. 1 cause of death among teens in the United States. Teen drivers (ages 16 to 19) have fatal crashes at four times the rate of adult drivers (ages 25 to 69). To reduce injury and death from young driver-related crashes through scientific research and outreach, The Children's Hospital of Philadelphia and State Farm Insurance Companies® formed an alliance called the Young Driver Research Initiative (YDRI). The multidisciplinary YDRI team employs comprehensive, rigorous methods to help us understand and predict teen driver crashes, so we can help prevent them. We continuously update and share the latest information and tools to help prevent teen driver crashes with parents, teens, educators, and policymakers on our Web site teendriversource.org. 

About The Children's Hospital of Philadelphia

The Children's Hospital of Philadelphia was founded in 1855 as the nation's first pediatric hospital. Through its long-standing commitment to providing exceptional patient care, training new generations of pediatric healthcare professionals and pioneering major research initiatives, Children's Hospital has fostered many discoveries that have benefited children worldwide. Its pediatric research program is among the largest in the country, ranking second in National Institutes of Health funding. In
addition, its unique family-centered care and public service programs have brought the 460-bed hospital recognition as a leading advocate for children and adolescents. For more information, visit http://www.chop.edu.

About State Farm®:

State Farm insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. State Farm's 17,700 agents and more than 67,000 employees serve 81 million policies and accounts - almost 79 million auto, fire, life and health policies in the United States and Canada, and nearly 2 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 34 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com® or in Canada statefarm.ca®.

 

 

Vicki Harper                                     Dana Mortensen
State Farm Insurance                        The Children's Hospital
Companies                                       of Philadelphia
(309) 766-9743                                   (267) 426-6092
vicki.harper.hycc@statefarm.com       mortensen@email.chop.edu

SOURCE The Children's Hospital of Philadelphia